BBF gave awards in 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and top 10 local brands were ranked, in which Grameenphone got the Best Overall Brand Award & Radhuni Masala got the Best Local Brand Award.
The award ceremony was held at the Le Méridien in the capital last Saturday.
Three special awards were also handed over for Best Newcomer Brand to Pran Frooto, Most Improved Brand to Super Fresh Fortified Soyabean Oil and Most Consistent Brand to Horlicks.
Brand Forum in partnership with world’s leading brand research company Kantar Millward Brown Bangladesh and in association with The Daily Star recognized the best brands at the 8th edition of Best Brand Award.
This event was arranged to honor the leading brands in Bangladesh under 33 categories based on a nationwide survey consisting of 4,800 respondents, which was carried out by Kantar Millward Brown Bangladesh.
The award giving ceremony started with a welcome speech from Nazia Andaleeb Preema, Visual Artist; Director of BBF and President of Women in Leadership (WIL). Later, Khandaker Samina Afrin, Country Manager of Kantar Milward Brown Bangladesh and Tajdin Hassan, head of marketing of The Daily Star spoke on behalf of their respective organizations.
Moreover, the Founder and Managing Director of BBF, Shariful Islam inaugurated ‘Bangladesh Youth Hub’, an online platform designed to prepare the youth for the next phase of human development. ‘Bangladesh Youth Fest 2017’ was also announced at the award ceremony.
A special recognition was given to Mustafizur Rahman for his outstanding contribution for upholding Bangladesh in International Cricket arena.