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Bikroy and Kantar Millward Brown Organizes ‘Insights into Digital Marketing’

Bikroy, the largest marketplace of Bangladesh and their research partner Kantar Millward Brown, a British multinational market research firm jointly organised a session on ‘Insights into Digital Marketing’.

The event was aimed to help understand the concept of Digital Marketing through a panel discussions. The event was held on May 3, 2017 at a local hotel in Dhaka. The participants of the event shed light on the important sessions on Digital Marketing. Martin Malmstrom, Managing Director of Bikroy delivered an insight into ‘The Online Landscape of Bangladesh’ and Abdullah Tahir Chowdhury, Account Director of Kantar Millward Brown gave a presentation on ‘Understanding the Digital Marketing Landscape of Bangladesh’.

At the end of this event, Shikdar Akhtar-Uz-Zaman, Head of Media of Grameenphone; Sayeda Umme Salma (Jhumur), Media Director of Top of Mind; Tanveer Faruq, Events Manager of Unilever Bangladesh and Khandaker Samina Afrin, Country Manager of Kantar Millward Brown initiated a panel discussion titled ‘The Changing Role of the Agency in Digital Marketing’. The panel discussion was moderated by Misha Ali, Director, Marketing of Bikroy.

This initiative was intended to illustrate the unbound opportunities of Digital Marketing among the general people of Bangladesh. Misha Ali, former Marketing Director of Bikroy said, “I’m truly proud to be a part of this enlightening initiative. Bikroy being the largest marketplace in Bangladesh is always committed in bringing innovative services and attractive offers for the users. This event will help in developing the online marketing strategies in Bangladesh and develop interest towards these among the digital entrepreneurs”. Higher officials from different multinational and large local corporates attended the program.

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