The nostalgic comeback of Nokia!
Nokia has been out of the smartphone game for a very long time. The company was once at the apex of mobile phone technology but could not catch up to the advanced iOS and Android operating systems. At Mobile World Congress 2017, the Finnish company demonstrated the devices it hopes to use to power its comeback into the world of mobile technology. Strangely, the most hyped reveal of the entire event was a candy-bar or “feature phone”. At a time where smartphones dominate, Nokia chose to resurrect and redesign the universally acclaimed Nokia 3310 – a device renowned for unbelievable battery life and build quality that rivals that of a tank. Alongside the 3310, Nokia released three more conventional smartphones named the Nokia 3, Nokia 5 and Nokia 6.
The new Nokia 3310 is thinner, has a 2.4” QVGA screen, a 2MP camera only, 16MB built in storage with a microSD card slot (expandable up to 32GB) and supports 2G. The phone will cost 49 Euros at launch and will come in 4 colours – Red, Yellow, Blue and Grey. How is this device even relevant in 2017 you ask? Well, it has a redesigned version of the hit game “Snake” and offers a no frills experience with just the absolute basics. The device has already garnered a lot of attention and it is expected that nostalgic Nokia fans will flock to the phone just for old times sakes.
On the smartphone front, the Nokia 6 is the most advanced of the three other smartphones and is also the device making a global launch. The phone is milled from a single block of aluminium and according to Nokia, has been tested extensively for durability. Its specifications may raise some eyebrows given that it features the Snapdragon 430 which is considered a lower end midrange chipset. The Nokia 6 comes with 3GB RAM, 32GB built in storage with microSD expansion up to 128GB, a 5.5” 1080p IPS display with Gorilla Glass, dual Dolby Atmos speakers, 16MP f/2.0 main camera, 8MP f/2.0 secondary camera, 3,000mAh battery and Android 7.1.1 Nougat. The Nokia 6 costs 229 Euros.
The Nokia 5 has a few slight differences compared to its elder sibling. The screen is smaller and has a lower resolution at 5.2” 720p but it keeps the 2.5D Gorilla Glass. The main camera has a 13MP sensor but the selfie camera is unchanged. The Nokia 5 also uses the Snapdragon 430 but comes with 2GB RAM, 16GB internal storage (microSD expandable up to 128GB) and the same 3,000mAh battery. It will cost 189 Euros.
The Nokia 3 is the most underpowered of the trio and also the most affordable at 139 Euros. The great thing is that even though it costs less than the aforementioned smartphones, the Nokia 3 retains the sturdy full metal body and is precision cut. The Nokia 3 is the only variant that does not have Qualcomm’s SoC inside. It uses a Mediatek 6737 chip with 2GB of RAM, 16GB built in storage, 2,600mAh battery and a 5” 720P IPS display. The front facing camera and the main camera appear to be the same on paper as both are 8MP f/2.0 sensors.
While this is not the high-end lineup many enthusiasts would crave from Nokia, it is clear that the company is targeting the hearts of loyal, nostalgic Nokia fans along with generally affordable price tags. The Nokia 3310 and Nokia 6 may quite likely make their way into Bangladesh marketplace soon, so keep an eye open for that. We sure hope that Nokia is able to make a successful comeback and redefine what a well built, quality smartphone can be.
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