Most original Blackberry’s were black in color. “Blackberry” was chosen as the name by the marketing company who introduced the device to the world. Because of its color, “black” was appropriate, but the device needed a catchy name. The marketing company, Lexicon Branding, decided on Blackberry, because the small, Qwerty keyboard had keys that resembled the small, individual pods on a blackberry – thus, “Blackberry” was born.
The original series of Blackberry devices that were placed into distribution were the 850 and the 857 series. They were simple pager devices, bouncing from the DataTAC network, an outdated networking system still used today, but rarely. For today’s more high frequency devices, coupled with the amount of wireless users that have joined the many networks available, Blackberry switched from the DataTAC to more reliable, higher frequency networks.
The predecessor to today’s more modern devices, the Blackberry phone which offered an entire variety of service and wireless capability was introduced in 2003. This took the wireless market by storm. If you were using a Blackberry, you could check your email, browse the Internet, send instant messages, fax documents via the Internet, keep a personal planner, use the device as an alarm clock and a telephone, just to name a few of the more popular uses. Blackberry offers applications that extend its use. A Blackberry app world download will enhance the features of your device even more.
There are many different models of the Blackberry to choose from. They vary in size and available features, so the Blackberry that you purchase depends only on personal choice. The Blackberry Pearl is a series of the Smartphone that was introduced to the mobile phone market in 2006. T-Mobile was the first carrier in the United States to introduce it as a carrier phone. The upgrades to this series of Smartphone included a precision camera and media player so the discerning customer could not only talk on the telephone, but take quality photographs and listen to favorite music while working or walking or whenever!
The Blackberry Curve was an upgraded, more enhanced model of the well-known Blackberry. With all of the added features of the Pearl line introduced in 2006, the Curve 8300 series received raving reviews from users and tech-watchers globally. The only things noticeably lacking on the 8300 series were Wi-Fi and 3G technology, making the phone somewhat obsolete among other mobile devices. The Blackberry Storm series is the first device offered by RIM, the company who invented “Research in Motion” technology, to offer the touch screen feature. Some of the touch screen Blackberry’s continued to offer the keyboard, but the 9500 series were the first Blackberry to offer all of the components completely through the touch screen.
When introduced, Blackberry quickly gained its place in the mobile industry as the leader because of its user-friendly platform, its affordability and its availability to the average “Joe” – anyone could purchase the Blackberry and use it and quickly become addicted to it. Especially those who work in the business industry found themselves heavily reliant on the many features of the Blackberry – staying organized, allowing them the capability to fax a document to a colleague in Tokyo while on an airplane bound for New York; all without a computer. This could be accomplished on a device that was the size of their hand.
Quickly, other companies began to enter the market with variations on the original Blackberry. Aesthetics became an issue as other companies offered a variety of colors and designs. Blackberry’s newer devices were offered with higher quality technology, keyboards and designs that were more visually attractive, as well as features that were developed more for show than for efficiency. The newer models, for example, offered keys that could accommodate “thumbing” – typing with only thumbs rather than all ten fingers, which many users found simpler to use. Other models offered features such as push-to-talk, scrolling, and similar upgrades. The Blackberry continues to evolve with the ever-changing, ever-competitive mobile device market.
Even with all of the evolutions and upgrades offered to the traditional Blackberry and due to increasing competition, continuing decreases in their place in the financial market forced top management to make serious business choices. Blackberry announced that they would sell the company in August of 2013. Despite massive efforts and marketing strategies, Blackberry simply could not compete with companies like Apple and Nokia, just to name two.
In September of 2013, one company that did own 10% equity in Blackberry made a financial offer to buy the company. Blackberry made a provisional acceptance, claiming to continue seeking options until November of 2013. In November, Blackberry placed a new CEO at the head of the company – John S. Chen. The company, under new management, decided not to sell or break up, claiming “We are committed to reclaiming our success.”
In July of 2014, stocks for Blackberry began to rise. The claim to glory came not because of improved financial gains, but because of reduced costs. Further, Blackberry introduced the “Passport” to the market. This handset, only 4.5 inches square, complete with full HD class resolution screen, quickly found its place among professionals in healthcare, architecture, industry management, and other similar field. Its size affords not only the same top quality and technology but also convenience – it can fit in your wallet.
91% of the world’s adult population used cell phones. This doesn’t account for the tens of millions of teenagers who also use them. Many people don’t even have land-lines in their homes anymore because of the ease and consistent use of the portable, hand held device. Thirty years ago, cell phones were things that people watched on television, like something far into the future. Today, it would be equally as odd to see people without one. Thanks to Blackberry, who saw an opportunity in RIM technology and took it to the next generation, we can all enjoy the precision and convenience of mobile devices. It all began with two – way beepers and a vision. And, it doesn’t look we’ve heard the last from Blackberry